Digital Fundraising Services

Republican Attorneys General Association (RAGA)

Overview

The Republican Attorneys General Association (RAGA) is seeking proposals from qualified vendors to provide comprehensive media buying and placement services on an à la carte basis for RAGA’s 30 elections in the 2026 cycle. RAGA’s mission is to support Republican Attorneys General in defending the rule of law, fighting federal overreach, protecting citizens against crime, promoting free markets, and advancing conservative principles through strategic advocacy, multi-state litigation, and electoral efforts.

We would like a proposal for state-by-state à la carte media buying and placement services. For purposes of this proposal, vendors should assume competitive statewide Attorney General races in 2026 and provide pricing and strategic recommendations accordingly.

Note: If your firm also conducts media production or creative services, please indicate that separately. If your firm offers data/microtargeting services, please contact us regarding a separate RFP.

Compensation

Base compensation will be set at 3% of gross placement but special circumstances may be considered.

Vendor Expectations

RAGA expects its media buying and placement vendor to:

  • Communicate proactively with RAGA staff and provide strategic guidance aligned with organizational priorities.
  • Comprehensive Strategy: Develop and execute a comprehensive media buying strategy outlining where your firm is best suited to assist RAGA in the field, including television, radio, OTT/CTV, and emerging platforms.
  • Transparency: Operate transparently, including sharing rate cards, added value, placement details, reconciliation reports, and performance metrics.
  • Responsiveness: RAGA expects its media buying vendor to operate efficiently and on tight deadlines in competitive political environments.
  • Meet regularly with RAGA staff and provide consistent reporting, including weekly placement updates, pacing reports, and detailed post-flight summaries.
  • Negotiation Strength: Demonstrate a proven ability to secure competitive rates and added value in high-demand political windows.

Scope of Services

Selected vendors may be asked to provide:

  • Broadcast television placement
  • Cable television placement
  • Connected TV (CTV) and OTT placement
  • Programmatic media buying
  • Paid social placement
  • Radio placement (terrestrial and streaming)
  • Print and specialty placements where appropriate
  • Market-by-market budget allocation strategy
  • Competitive tracking and reporting
  • Post-buy analysis and reconciliation

Submission Request

Please provide:

  1. A detailed proposal, including your firm’s strategic approach to media planning, rate negotiation philosophy, added value history, and examples of successful past projects.
  2. A transparent payment structure, including any additional or potential costs.
  3. Sample reporting materials, including placement summaries, pacing reports, and post-buy analyses.
  4. A description of internal compliance procedures to ensure adherence to FEC and state campaign finance regulations. 

Responses should be submitted to:

Responses should be submitted to:
Klarke Kilgore, Political Director
KKilgore@RepublicanAGs.com
Tyler Dunn, Deputy Political Director

TDunn@RepublicanAGs.com

Deadline: Tuesday, March 3, 2025

Questionnaire

Please complete the following questionnaire as part of your proposal:

  1. Please name the principal or account representative(s) who will participate in the planning and management of media placement projects. Include relevant staff responsible for trafficking, reconciliation, and reporting.
  2. Are you engaged with any current Attorney General campaigns or independent expenditures for the 2026 cycle? Please list all current and planned engagements.
  3. Please list your previous expierence working with RAGA.
  4. Identify states with Attorneys General races in 2026 in which you have statewide media placement experience (campaign or IE effort) and do not have a conflict. Please provide brief examples of your work here (simply listing the effort is fine).
  5. Please list other national committee work or independent expenditure work your firm has in the 2026 cycle.
  6. Detail at least two examples of an independent expenditure project that you think best exemplifies your work.
  7. Prioritize examples of maximizing the value of IE dollars over the course of a campaign.
  8. What is your recommended timeline for media planning, rate negotiation, and placement throughout the 2026 election cycle?
  9. Describe your rate negotiation strategy during peak political windows. How do you secure added value or bonus placements?
  10. What is your standard commission or fee structure? Please detail whether fees are percentage-based, retainer-based, or hybrid.
  11. Please describe your firm’s capabilities on competitive intelligence and provide detailed examples of how you provide accurate, detailed, and timely reporting on all other entities who are spending in relation to the assigned Attorneys General race.
  12. What experience do you have with smaller region placements such as key counties, DMAs, or persuasion-targeted media programs?
  13. How does your firm approach optimizing the buy against a targeted audience and what data partnerships/subscriptions do you have access to in order to execute and track that?
  14. Describe any important trends you see in this space for the 2026 cycle.
  15. In your opinion what is the ideal split between broadcast, cable, OTT, CTV, and other for an average media market?
  16. What additional information should RAGA consider when evaluating your firm for this project?

2026 RAGA Political Map: